First things first: let’s define terms. Guest blogging is the practice of writing and posting an article on somebody else to blog or website. Typically, a “guest” will write an article in exchange for posting an article on another person’s blog; however, not everyone wishes to participate in this practice. The person who is hiring the writer should keep the following in mind when considering whether or not to hire a guest blogger:
What are the readers of the blog looking for? This may be the most important question when hiring a guest post. An author bio is a great opportunity to let the reader know what kind of material the publisher is looking for and who the author(s) are and what their actual specialty is. Go URL to learn more ways to create an enticing blog.
Who are the intended readers of the published material? Most publishers understand that one of the most powerful aspects of guest blogging is the audience’s target audience. A publisher cannot hire a writer who will be a good fit for a mainstream readership because mainstream readers don’t typically engage with guest blogging as much as they once did. However, a niche publisher may still be interested in publishing a guest post by someone who is not particularly well known to his or her readership.
What kinds of content will these guest bloggers be able to write? The most popular venues for this kind of blogging are places with a strong readership, such as the blog itself, established magazines or newspapers, and established websites with many readers. However, the prospective guest post author needs to know that many bloggers are uncomfortable publishing posts containing Google PageRank links to spamdexing or spam websites.
Once the blog owner has identified who the targeted audience will be, a set of eight steps should be taken to create a successful guest blogging experience. The first step should be to determine what keyword phrases the post will contain. This will help attract the blog readers to your post, as the search engines look to rank websites according to the number of times that keywords appear on their pages. The second step is to choose the best-suited keywords for the post. Keywords should be chosen that are not too general, but at the same time not so specific that the reader will feel that the post is only going to provide him with information.
Another step to take when considering guest blogging is to look at the blog’s content and determine if any blogs have been written about the area of the guest post that you intend to write on. This can be done by looking through Google’s blog search engine. There should be many other posts written about the areas that you are targeting. Most importantly, a good way to make sure that guest blogging works for your website is to find out how well that existing blog is doing about your own blog content. If the existing blog is doing very well, and the SEO for the blog is also doing well, it may mean that guest blogging can help you increase the traffic to your site.
A third consideration to take when considering guest blogging is the quality of the guest post. It always makes sense to choose guest post authors that have a strong background in your industry. However, certain blogs do not make sense to post a guest post simply because their audience is not necessarily that specific. For instance, if you run a blog about small businesses, it would be completely pointless to post a review of an iPhone app on a business blog about mobile devices.
Another important factor to consider when it comes to guest posting is that it can really help brand your name. If you guest post on blogs with a niche related to your own product or service, it can help to increase your reputation. Of course, you want to make sure that you are choosing the right blogs to post on, as some blogs will never be interested in the type of guest post that you are going to be posting. This is why it is important to choose the blogs that you wish to post carefully.